Mission & Strategy


To be a leading and well respected global hotel company that is fully committed to delivering strong returns to hotel owners, achieving operations excellence in its hotels and creating a memorable experience for its guests.


Expansion and Growth
  • Expand hotel management business
  • Establish brand presence in key destinations
  • Increase the number of hotels and the number of hotel rooms within and outside China, in alignment with its 'Chinese Wallet' strategy.

Excellence in Management and Operations
  • Consolidate and align its hotel brand portfolio
  • Optimise its revenue generation
  • Efficient deployment of resources to achieve maximum cost benefit