To be a leading and well respected global hotel company that is fully committed to delivering strong returns to hotel owners, achieving operations excellence in its hotels and creating a memorable experience for its guests.
Expansion and Growth
Excellence in Management and Operations
- Expand hotel management business
- Establish brand presence in key destinations
- Increase the number of hotels and the number of hotel rooms within and outside China, in alignment with its 'Chinese Wallet' strategy.
- Consolidate and align its hotel brand portfolio
- Optimise its revenue generation
- Efficient deployment of resources to achieve maximum cost benefit