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Mission & Strategy

 
 
MISSION

To be a leading and well respected global hotel company that is fully committed to delivering strong returns to hotel owners, achieving operations excellence in its hotels and creating a memorable experience for its guests.

STRATEGY

Expansion and Growth
  • Expand hotel management business
  • Establish brand presence in key destinations
  • Increase the number of hotels and the number of hotel rooms within and outside China, in alignment with its 'Chinese Wallet' strategy.

Excellence in Management and Operations
  • Consolidate and align its hotel brand portfolio
  • Optimise its revenue generation
  • Efficient deployment of resources to achieve maximum cost benefit